HEOR, RWE, and PROs 

Enhancing The Patient and Treatment Journey With HEOR, RWE and PROs 

Formerly VEB Healthcare, we focus on market access, pricing, real world evidence (RWE), health economics and outcomes research (HEOR), and patient reported outcomes (PROs). We use an evidence-based approach to deliver innovative, integrative solutions that improve patient outcomes to biopharmaceutical, biotech, medical device, and digital therapeutics clients across the product lifecycle – both in the US and globally. 

Founded in 2012, the Viver team, led by Victoria Barghout, consists of established leaders with 25+ years of experience in developing innovative commercialization and differentiation strategies to achieve optimal market access, reimbursement, and formulary placement across disease areas (i.e., oncology, gastroenterology, neurology, primary care, women’s health, diagnostics and digital therapeutics) – with the ultimate goal to improve patient outcomes and overall wellbeing. We have over 150 publications in leading peer reviewed journals and our research has led to claims with US regulators both in label marketing materials and FDAMA Section 114.

Who We Work With

The Viver team has an excellent history of partnering with clients to understand the product landscape and identify key differentiators to ensure success across competitive US and global markets. We have consulted with Fortune100 companies to address strategy, commercialization, competition, HEOR, market access and operational needs. Together, we work extensively to successfully develop and execute tactics targeting HTAs, payers, providers, pharmacy benefit managers (PBMs), integrated delivery networks (IDNs), and other US and global healthcare decisionmakers – aligning with client strategic objectives.

Testimonials from our clients attest to the positive impact our work has had on the success of their products in competitive markets and beyond into patient lives.

Viver Health Has Proudly Worked With These Leading Companies

An Introduction to Our HEOR, RWE, PRO Innovative Solutions

Whether through individual projects (one on one) or long-term partnerships, we can operate as an extension of your team. We pride ourselves in our robust scientific methods, coupled with a flexible and collaborative culture that maintains a holistic and patient-centered approach to healthcare – that can be customized to your evolving needs. Our rich history of generating evidence-based solutions and our commitment to a greater good makes us your ideal partner throughout the product lifecycle.

Viver team’s expertise spans across several sectors – HEOR; coding, reimbursement & pricing; patient reported outcomes (PROs) & clinical trial design; RWE and artificial intelligence (AI) –to support market access and medical affairs teams.